{"id":645,"date":"2023-09-16T13:42:47","date_gmt":"2023-09-16T11:42:47","guid":{"rendered":"https:\/\/coopreneur.top\/?page_id=645"},"modified":"2024-11-09T21:30:50","modified_gmt":"2024-11-09T21:30:50","slug":"limitations-of-conventional-approach","status":"publish","type":"page","link":"https:\/\/coopreneur.no\/index.php\/en\/limitations-of-conventional-approach\/","title":{"rendered":"Mainstream Limitations"},"content":{"rendered":"<h3>Key terms explaining the failure of the conventional circular economy (the &#8216;mainstream&#8217; approach)<\/h3>\n<p>&nbsp;<\/p>\n<p><u><strong>The Industrial Circular Economy<\/strong><\/u><\/p>\n<p><span style=\"text-decoration: underline;\"><strong><a href=\"https:\/\/www.sciencedirect.com\/science\/article\/pii\/S0921344923001374\">Definitions abound<\/a><\/strong><\/span>. Here I like to quote from Wijkman and Sk\u00e5nberg\u2019s (2016) reference to an early definition by the Ellen MacArthur Foundation [reference to the biological and agricultural part of what I have termed \u2019a real circular economy\u2019 is discussed elsewhere]:<\/p>\n<p><span style=\"font-size: 14pt;\"><strong>\u00ab<\/strong><\/span><\/p>\n<p style=\"padding-left: 40px;\">The first report of the foundation \u2013 <u>Towards a Circular Economy<\/u>, I &#8211; was presented in early 2012 and backed up by a group of leading multinationals (..) The report makes a strong pitch for a circular economy and defines the objectives as follows:<\/p>\n<p style=\"padding-left: 40px;\"><em>\u201cA circular economy is an industrial system <u>that is restorative by intention and design<\/u>. In a circular economy, products are designed for ease of reuse, disassembly and remanufacturing \u2013 or recycling \u2013 with the understanding that <u>it is the reuse of vast amounts of material reclaimed from end-of-life products, rather than the extraction of new resources, that is the foundation of economic growth.<\/u><\/em><em>\u00a0<\/em><\/p>\n<p style=\"padding-left: 40px;\"><em>Moreover, the circular economy <u>shifts towards the use of renewable energy, eliminates the use of toxic chemicals, which impair reuse, and aims for the elimination of waste through the superior and innovative design of materials, products, systems, and, within this, business models<\/u>.\u201d<\/em><\/p>\n<p style=\"padding-left: 40px;\">(..) <em><u>The calculations in the report were based on the assumption that products and the components involved would only be recycled\/reused once. The objective in the future would rather be to add several cycles to a product and its main components<\/u>. That ought to be made much easier through new technology developments \u2013 such as more intelligent design and through the \u201d<u>Internet of Things<\/u>\u201d, which, among other things, would help keep track of materials and components and make upgrading much easier.<\/em><\/p>\n<p style=\"padding-left: 40px; text-align: right;\"><em>Hence the main business case to explore would be to preserve the embedded labour, energy and material value in finished products as long as possible.<\/em><strong>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 <span style=\"font-size: 14pt;\">\u00bb<\/span><\/strong><\/p>\n<p style=\"text-align: right;\"><span style=\"font-size: 8pt;\">Anders Wijkman and Kristian Sk\u00e5nberg (2016\/2017 [this edition published in 2017])):<br \/>\n<span style=\"text-decoration: underline;\"><strong><a href=\"https:\/\/clubofrome.org\/wp-content\/uploads\/2020\/03\/The-Circular-Economy-and-Benefits-for-Society.pdf\">The Circular Economy and Benefits for Society. Jobs and Climate Clear Winners in an Economy Based on Renewable Energy and Resource Efficiency. A study pertaining to Finland, France, the Netherlands, Spain and Sweden<\/a><\/strong><\/span>. Published by Club of Rome. [emphasize added]<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><strong><u>The \u2018Decoupling\u2019 Term<\/u><\/strong><\/p>\n<p>According to Wijkman and Sk\u00e5nberg (2016):<\/p>\n<p style=\"padding-left: 40px;\"><span style=\"font-size: 14pt;\"><strong>\u00ab<\/strong><\/span><\/p>\n<p style=\"padding-left: 40px;\">We are in urgent need of <strong>decoupling<\/strong>, or put in other words, a <u>transition to an inclusive and circular economy<\/u> (..) <strong><u>Decoupling refers to the ability of an economy to grow without corresponding increases in energy and resource use (source limits) and in environmental pressure (sink limits).\u00a0<\/u><\/strong><strong>\u00a0<\/strong><\/p>\n<p style=\"padding-left: 40px;\"><strong><em>A decoupled economy should ideally not negatively affect soil fertility and biodiversity, not diminish resource stocks and not lead to increased toxicity of land, water and air.<\/em><\/strong><em>\u00a0<\/em><\/p>\n<p style=\"padding-left: 40px;\"><em>While <strong>relative decoupling<\/strong> of economic growth from resource use has been happening over the\u00a0<\/em><em>past decades, the gains made so far have been rapidly eaten up by a combination of economic\u00a0<\/em><em>growth and the so-called rebound effect, i.e. that the resources freed up by increased efficiency are used up very soon through increased consumption <\/em>(..) To obtain \u201c<strong>absolute decoupling<\/strong>\u201d concerning both energy and materials (..) specific policy measures will be needed..<\/p>\n<p style=\"text-align: right; padding-left: 40px;\">[It is also referred to the European Commission which in 2014 stated that] the aim now is a much broader scope, aiming to \u00abpromote the circular economy <span style=\"text-decoration: underline;\"><strong>across the whole value chain<\/strong><\/span>.\u00bb [As noted by Stahel (2019:51), in the linear industrial economy, \u2018manufacturers optimize their supply chain [only] up to the point of sale\u2019 ]\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 <span style=\"font-size: 14pt;\"><strong>\u00bb<\/strong><\/span><\/p>\n<p style=\"text-align: right;\"><span style=\"font-size: 8pt;\">Anders Wijkman and Kristian Sk\u00e5nberg (2016\/2017 [this edition published in 2017]):<span style=\"text-decoration: underline;\"><strong><a href=\"https:\/\/clubofrome.org\/wp-content\/uploads\/2020\/03\/The-Circular-Economy-and-Benefits-for-Society.pdf\">The Circular Economy and Benefits for Society. Jobs and Climate Clear Winners in an Economy Based on Renewable Energy and Resource Efficiency. A study pertaining to Finland, France, the Netherlands, Spain and Sweden<\/a><\/strong><\/span>. Published by Club of Rome. [emphasize and text in brackets added]<\/span><\/p>\n<p>Wijkman and Sk\u00e5nberg 2016 also identifies <strong><u>three routes to decoupling<\/u><\/strong> that should be pursued simultaneously:<\/p>\n<ol>\n<li><em>Enhancing energy efficiency <strong><span style=\"color: #ff0000;\">*<\/span><\/strong><\/em><\/li>\n<\/ol>\n<ol start=\"2\">\n<li><em>Increasing the percentage of renewable energy <\/em>in the energy mix<\/li>\n<\/ol>\n<ol start=\"3\">\n<li><em>A materially-efficient circular\/performance-based economy <\/em><span style=\"color: #ff0000;\"><strong><sup>\u00a4<\/sup><\/strong><\/span> [referring to]<\/li>\n<\/ol>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>50% of all virgin materials being replaced by secondary materials<\/li>\n<li>doubling the product life of long-lived consumer products compared to today <span style=\"color: #ff0000;\">#<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p style=\"padding-left: 40px;\"><em><strong><span style=\"color: #ff0000;\">*<\/span><\/strong> \u00ab<strong>Energy efficiency encompasses all changes that result in a reduction in the energy used for a given energy service or level of activity<\/strong> (..) The reduction in energy consumption is usually associated with technological changes, but not always since it can also result from better organization and management or improved economic conditions in the sector (\u201cnontechnical factors\u201d)<\/em><\/p>\n<p style=\"padding-left: 40px;\"><em>(..) Avoiding unnecessary consumption is certainly a matter of individual behavior, but it is also often a matter of appropriate equipment: thermal regulation of room temperature and automatic deactivation of lights in unoccupied hotel rooms serve as good examples of how equipment can reduce the influence of individual behavior.\u00bb<\/em><\/p>\n<p style=\"padding-left: 40px; text-align: right;\"><span style=\"text-decoration: underline;\"><strong>\u00a0<\/strong><\/span><span style=\"text-decoration: underline; font-size: 8pt;\"><strong><a href=\"https:\/\/www.sciencedirect.com\/topics\/earth-and-planetary-sciences\/energy-efficiency\"><span><strong>https:\/\/www.sciencedirect.com\/topics\/earth-and-planetary-sciences\/energy-efficiency<\/strong><\/span><\/a><\/strong><\/span> <span style=\"font-size: 8pt;\">[emphasize added]<\/span><\/p>\n<p><strong><span style=\"color: #ff0000;\">#<\/span><\/strong> According to Stahel (2019:51):<\/p>\n<p><em>\u00abAs a longer use life of goods is equivalent to fewer sales, resulting in smaller production volumes, a lower economy of scale and higher unit costs, this option is poison to most producers\u2019 balance sheets. A shorter service-life of objects is inherently more interesting to manufacturers <u>in today\u2019s policy framework,<\/u>\u00bb<\/em><\/p>\n<p style=\"text-align: right;\"><span style=\"font-size: 8pt;\">(Walter R. Stahel 2019: Circular Economy-A users guide, emphasize added)<\/span><\/p>\n<p><em><span style=\"color: #ff0000;\"><strong>\u00a4 <\/strong><\/span>As an alternative to today\u2019s business models, Stahel promotes a \u2018Performance Economy\u2019 where services (\u2018results\u2019) are sold instead of the goods themselves and with the producer retaining ownership and liability, even beyond the life of the original product: \u00abSince responsibility for the materials used in a product remains with the manufacturing company, <strong>strong incentives are created to earn revenue on what has already been produced for as long as possible<\/strong>.\u00bb <\/em><\/p>\n<p style=\"text-align: right;\"><span style=\"font-size: 8pt;\">(Wijkman and Sk\u00e5nberg, ibid., emphasize added)<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2>Criticism leveled at the conventional circular economy<\/h2>\n<p>Let&#8217;s start with Sharon Ede (2016):<\/p>\n<p style=\"padding-left: 40px;\"><span style=\"font-size: 14pt;\"><strong>\u00ab<\/strong><\/span><\/p>\n<p style=\"padding-left: 40px;\">UN Sustainable Development Goal 8 calls for<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><em>improving \u2018global resource efficiency\u2019 and <\/em><\/li>\n<li><em>\u2018decoupling economic growth from environmental degradation\u2019.<\/em><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p style=\"padding-left: 40px;\">[But is that possible?] Materials can keep circulating through being designed for disassembly and remanufacturing, or kept in use longer through being designed for durability, <strong>but if the \u2018circle\u2019 or total demand for materials and energy keeps expanding, we have not solved our civilisation\u2019s challenge<\/strong> [and this can not be solved with] <em>the current development paradigm which dominates both economics and politics globally, that of continuous economic growth into the indefinite future. <\/em><\/p>\n<p style=\"padding-left: 40px;\"><strong>Historically, countries have sustained this growth by appropriating carrying capacity (resources, ecological services, waste sinks) from elsewhere on the planet <\/strong>through economic or military power, with waste (particularly CO<sub>2<\/sub>) being emitted into the global commons. However this model of dependence on \u2018ghost acreage\u2019 ignores one simple reality \u2013 globally, not everyone can be a net importer of biocapacity..<strong>Globally, we are liquidating natural capital and calling it economic growth. It is like ripping off parts of a house to use as firewood in order to keep warm.\u00a0 <\/strong>[<em>This is why we need to look at entire supply\/value chains. As noted by the economist Kate Raworth: \u2018Cities must take on global responsibility for their [own] supply chains\u2019<\/em>].<\/p>\n<p style=\"padding-left: 40px; text-align: right;\"><span style=\"font-size: 14pt;\"><strong>\u00bb<\/strong><\/span><\/p>\n<p style=\"text-align: right;\"><span style=\"font-size: 8pt;\">Sharon Ede (December 2016): <span style=\"text-decoration: underline;\"><strong><a href=\"https:\/\/sharonede.medium.com\/the-real-circular-economy-150284f43451\">The Real Circular Economy<\/a><\/strong><\/span> [emphasise, bullets and text in brackets added]<\/span><em><span style=\"font-size: 8pt;\">\u00a0<\/span> <\/em><\/p>\n<p>De Decker (2018) puts forward three main points of criticism:<\/p>\n<p><span style=\"font-size: 14pt;\"><strong>\u201c<\/strong><\/span><\/p>\n<ol>\n<li><strong>Too Complex to Recycle. <\/strong>The first dent in the credibility of the circular economy is the fact that the recycling process of modern products is far from 100% efficient. Modern products are composed of a much wider diversity of (new) materials, which are mostly not decomposable and are also not easily recycled.<\/li>\n<\/ol>\n<ol start=\"2\">\n<li><strong>How to Recycle Energy Sources?<\/strong> The second dent in the credibility of the circular economy is the fact that<strong> 20% of total resources used worldwide are fossil fuels. <\/strong>More than 98% of that is burnt as a source of energy and can\u2019t be re-used or recycled. <strong>Besides, recycling materials also requires energy, both through the recycling process and the transportation of recycled and to-be-recycled materials. <\/strong>To this, the supporters\u00a0 of the circular economy have a response: we will shift to 100% renewable energy. <em>But this doesn\u2019t\u00a0 make the circle round: to build and maintain renewable energy plants and accompanied infrastructures, we also need resources (both energy and materials).<\/em><strong>\u00a0<\/strong><\/li>\n<\/ol>\n<ol start=\"3\">\n<li><strong>Input Exceeds Output. <\/strong>The third dent in the credibility of the circular economy is the biggest:\u00a0 global resource use \u2013 both energetic and material \u2013 keeps increasing year by year. Growth makes a circular economy impossible, even if all raw materials were recycled and all recycling was 100% efficient.<strong> The amount of used material that can be recycled will always be smaller than the material needed for growth. To compensate for that, we have to continuously extract more resources. <\/strong>[Furthermore]\u00a0<strong><u>A considerable segment of all resources \u2013 about a third of the total \u2013 are neither recycled, nor incinerated or dumped: they are accumulated in buildings, infrastructure, and consumer goods.<\/u><\/strong> [* see insert, below]<\/li>\n<\/ol>\n<table>\n<tbody>\n<tr>\n<td width=\"619\">\u00a0* [Insert: More on resources accumulated in stock<\/p>\n<p>Jonker and Faber (2021) notes that:<\/p>\n<p><strong>\u00abA large percentage of (processed) raw materials is stored in buildings, roads, cars, and so on<\/strong>. All these items have different lifespans. The lifespan of a plastic bottle may be a few weeks, but a cycle tunnel or a block of flats will last for 30 if not 50 years\u2014the materials used are effectively stored as <u>stock<\/u>. <strong>Circularizing as many raw materials, components, and products as possible therefore requires radically different ways of organizing<\/strong>.\u00bb<\/p>\n<h6>\u00a0<a href=\"https:\/\/link.springer.com\/book\/10.1007\/978-3-030-78157-6#author-0-0\">Jan Jonker<\/a>\u00a0,\u00a0<a href=\"https:\/\/link.springer.com\/book\/10.1007\/978-3-030-78157-6#author-0-1\">Niels Faber<\/a> (2021): <span style=\"text-decoration: underline;\"><strong><a href=\"https:\/\/link.springer.com\/book\/10.1007\/978-3-030-78157-6\">Organizing for Sustainability. A Guide to Developing New Business Models<\/a><\/strong><\/span><\/h6>\n<p>We need a strategy especially for circularising\u00a0 resources stored in buildings and other infrastructure. This would be needed for a radical reduction of extraction of new raw materials; Jonker and Faber (ibid.) promote the ambition of a substantially reduced use of virgin materials: 50% by 2030 and 100% by 2050. <strong><u>Implementation of such a strategy is sorely missing, but has been proposed by Rau and Oberhuber (2023)<\/u><\/strong> (referred in &#8216;<a href=\"https:\/\/coopreneur.no\/index.php\/en\/industrial-circular-economy-stahel-style\/\"><span style=\"text-decoration: underline;\"><strong>A\u00a0 Circular Industrial Economy, Stahel style<\/strong><\/span>&#8216;<\/a>).]<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p style=\"padding-left: 40px;\">A more responsible use of resources is of course an excellent idea. But to achieve that, recycling and re-use alone aren\u2019t enough. <em>Since 71% of all resources cannot be recycled or re-used (44% of\u00a0 which are energy sources and 27% of which are added to existing stocks), you can only really get better numbers by reducing total use..<\/em>we need to make less stuff: fewer cars, fewer microchips, fewer buildings. <strong>This would result in a double profit: we would need less resources, while the supply of discarded materials available for re-use and recycling would keep growing for many years to come.\u00a0<\/strong>It seems unlikely that the proponents of the circular economy would accept these additional conditions. <strong>The concept of the circular economy is intended to align sustainability with economic growth \u2013 in other words, more cars, more microchips, more buildings.<\/strong><strong>\u00a0<\/strong><strong><em>For example, the European Union states that the circular economy will \u2018foster\u00a0 sustainable economic growth\u2019<\/em><\/strong><strong>.<\/strong><\/p>\n<p style=\"padding-left: 40px;\"><strong>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 <span style=\"font-size: 14pt;\">\u00a0 \u00a0\u201c<\/span><\/strong><\/p>\n<p style=\"text-align: right;\"><span style=\"font-size: 8pt;\"><a href=\"https:\/\/www.localfutures.org\/author\/kris-de-decker\/\">Kris De Decker<\/a> (November 7, 2018)\u00a0in <strong>Local futures.org<\/strong>: <span style=\"text-decoration: underline;\"><strong><a href=\"https:\/\/www.localfutures.org\/how-circular-is-the-circular-economy\/\">How Circular is the Circular Economy?<\/a><\/strong><\/span> [emphasise, bullets and text in brackets added]<\/span><em><span style=\"font-size: 8pt;\">\u00a0<\/span> <\/em><\/p>\n<p>Mulrow (2015) emphase the <u>local<\/u> dimension:<\/p>\n<p style=\"padding-left: 40px;\"><em>\u201c..There are many ways to fold the concepts of community, teamwork and local action into the Ellen MacArthur Foundation\u2019s principles, but these are not the focus of its work. Only three of the 26\u00a0<a href=\"http:\/\/www.ellenmacarthurfoundation.org\/case_studies\">case studies<\/a>\u00a0on the foundation\u2019s site make mention of localized material sourcing and impacts\u2026<strong>There is need for a new level of nuance \u2014 a local circular economy \u2014 one, in which materials, ideas and feedback flow cyclically and locally.<\/strong>\u201d<\/em><\/p>\n<p style=\"text-align: right;\"><span style=\"font-size: 8pt;\">John Mulrow, Interim Executive Director, Plant Chicago (2015) <span style=\"text-decoration: underline;\"><strong><a href=\"https:\/\/www.greenbiz.com\/article\/circular-economys-missing-ingredient-local\">The circular economy\u2019s missing ingredient: Local<\/a><\/strong><\/span><\/span><\/p>\n<p>Carbajal (2020) emphasise the need to <u>slow <\/u>the circular economy:<\/p>\n<p style=\"padding-left: 40px;\"><span style=\"font-size: 14pt;\"><strong>\u00ab<\/strong><\/span><\/p>\n<p style=\"padding-left: 40px;\"><strong><u>Basically, corporations are putting all the responsibility on us<\/u>.<\/strong> If the planet is getting dirtier, it\u2019s not their fault, it\u2019s ours. Because we\u2019re all not recycling enough. They are also betting against the odds that a technological fix will bail us out of the perpetually polluting and deadly path we\u2019re now on.<\/p>\n<p style=\"padding-left: 40px;\">..<strong><u> recycling alone is a grand distraction from the real solution: preventing pollution at the source.<\/u>\u00a0<\/strong><\/p>\n<p style=\"padding-left: 40px;\"><em>\u00a0<\/em>Where to start, then?<\/p>\n<p style=\"padding-left: 40px;\"><strong><u>Let\u2019s start by adding \u201cslow\u201d to the term \u201ccircular economy\u201d,\u00a0because language matters.\u00a0<\/u><\/strong><\/p>\n<p style=\"padding-left: 40px;\">For our economy to be <strong><u>restorative <\/u><\/strong>and <strong><u>generative<\/u><\/strong>, not just cycling more and more resources around faster and faster, we need to both:\u00a0<strong><em><u>slow<\/u><\/em><u>\u00a0the flow<\/u><\/strong> and\u00a0<strong><em><u>close<\/u><\/em><u>\u00a0the loop\u00a0by reducing production and consumption<\/u><\/strong>.\u00a0This means reversing the waste hierarchy and putting\u00a0\u201crefuse\u201d\u00a0(as in, \u201cdon\u2019t want it\u201d)\u00a0and \u201creduce\u201d at the top of the list.\u00a0This allows us to tackle consumerism, overconsumption and overproduction head-on while questioning the notion of growth altogether.<\/p>\n<p style=\"padding-left: 40px;\">Yes.. this means consuming less and\u2026rolling-out mindful and ecological designs\u00a0that enable sustainable ecosystems for all of us (..) [Carbajal here stress the need for] <strong><u>open source<\/u>\u00a0information and standards to enable to repair and foster innovation, which is:<\/strong><strong>\u00a0<\/strong><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>FREE \u2013 Information freely available for anyone to access.<\/li>\n<li>EDITABLE \u2013 in formats that allow people to remix, add, build upon, learn and improve.<\/li>\n<li>OPEN \u2013 share under open licenses to enable legal decentralised collaboration and enable the right to fix and the access to repair tutorials or spare parts.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p style=\"padding-left: 40px; text-align: right;\"><span style=\"font-size: 14pt;\"><strong>\u00bb<\/strong><\/span><\/p>\n<p style=\"text-align: right;\"><span style=\"font-size: 8pt;\">Paula Tej\u00f3n Carbajal (2020): <span style=\"text-decoration: underline;\"><strong><a href=\"https:\/\/www.greenpeace.org\/international\/story\/44079\/slowing-the-circular-economy\/\">Slowing the circular economy<\/a><\/strong><\/span> [emphasise, bullets and text in brackets added]<\/span><em><span style=\"font-size: 8pt;\">\u00a0<\/span> <\/em><\/p>\n<p>Now, with the above in mind,<strong> let\u2019s look at a list of 10 strategies that <u>increasingly<\/u> help to shape sustainability and circularity (from bottom to top),<\/strong> according to Jonker et.al. 2021 :<\/p>\n<table width=\"650\">\n<tbody>\n<tr>\n<td width=\"650\">\n<p style=\"text-align: center;\"><strong>Overview of R-strategies<\/strong><\/p>\n<p><span style=\"font-size: 14pt;\"><strong>\u00ab<\/strong><\/span><\/p>\n<p>10 \u00a0\u00a0 Refuse: avoid both virgin and processed materials.<\/p>\n<p>9 \u00a0\u00a0\u00a0\u00a0 Reduce: reduce the use of raw and processed virgin materials.<\/p>\n<p>8 \u00a0\u00a0\u00a0\u00a0 Rethink &amp; Redesign: design or redesign of a product or component with sustainability and circularity as starting points.<\/p>\n<p>7 \u00a0\u00a0\u00a0\u00a0 Re-use: Re-use: reusing products, components, or virgin materials (whether or not they have previously been refurbished).<\/p>\n<p>6 \u00a0\u00a0\u00a0\u00a0 Repair: regular maintenance and repair, whether or not combined with redesign and digitisation.<\/p>\n<p>5 \u00a0\u00a0\u00a0\u00a0 Refurbish: refurbish products and parts such that they are \u2018like new\u2019.<\/p>\n<p>4 \u00a0\u00a0\u00a0\u00a0 Remanufacture: making new products or parts from previously made products and\/or parts.<\/p>\n<p>3 \u00a0\u00a0\u00a0\u00a0 Repurpose: reusing products and\/or parts but with a different purpose\/function, whether or not combined with Refurbish.<\/p>\n<p>2 \u00a0\u00a0\u00a0\u00a0 Recycle: conversion of products and parts to virgin materials and reuse.<\/p>\n<p>1 \u00a0\u00a0\u00a0\u00a0 Recover: energy recovery from materials (also called thermal upcycling)<\/p>\n<p style=\"text-align: right;\"><span style=\"font-size: 14pt;\"><strong>\u00bb<\/strong><\/span><\/p>\n<p style=\"text-align: right;\"><span style=\"font-size: 8pt;\">Jan Jonker, Niels Faber and Timber Haaker (2021) <a href=\"https:\/\/circulareconomy.europa.eu\/platform\/sites\/default\/files\/quick-scan-circular-business-models_ebook.pdf\"><span style=\"text-decoration: underline;\"><strong>Quick Scan Circular Business Models Inspiration for organising value retention in loops<\/strong><\/span>.<\/a>\u00a0 The Hague: Ministry of Economic Affairs and Climate Policy<\/span><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p style=\"text-align: right;\"><strong>There is one dimension still missing, however. That is provided by the cradle to cradle model (C2C):<\/strong><\/p>\n<p><em>\u00abDamaging practices don\u2019t become positive just because we do them less; they just serve to delay the inevitable. This is where C2C stands apart from conventional thinking around sustainability with its focus on <strong><u>optimising positive impact<\/u><\/strong>.\u00bb <\/em>(Barbara Nabel (2020): <a href=\"https:\/\/www.thinkstep-anz.com\/resrc\/blogs\/cradle-to-cradle-life-cycle-assessment-and-circular-economy-a-love-triangle\/\"><span style=\"text-decoration: underline;\"><strong>The Cradle to Cradle, LCA and Circular Economy: A love triangle<\/strong><\/span><\/a>)<\/p>\n<p><span style=\"text-decoration: underline;\"><strong><a href=\"https:\/\/www.youtube.com\/watch?v=QMsF1P-_vWc\">This 6 min.video<\/a> <\/strong><\/span>(2014) summarizes messages from McDonough &amp; Braungart\u2019s 2002 book <em>Cradle to cradle. Remaking the Way We Make Things. <\/em>The book is quoted from below:<\/p>\n<p><span style=\"font-size: 14pt;\"><strong>\u201c<\/strong><\/span><\/p>\n<p style=\"padding-left: 40px;\">The typical response to industrial destruction has been to find a \u2018<strong>less bad approach\u2019<\/strong>&#8230;. [namely:]<\/p>\n<ul>\n<li>Eco-efficiency<\/li>\n<li>[and the environmental] movement\u2019s three R\u2019s -reduce, reuse, recycle<\/li>\n<\/ul>\n<p style=\"padding-left: 40px;\">The machines of industry would be refitted with cleaner, faster, quieter engines.. [providing] economic benefits, which can be considerable&#8230;Industry would redeem its reputation <u>without significantly changing its structures<\/u> or compromising its drive for profit.<\/p>\n<p style=\"padding-left: 40px;\">..Eco-efficiency is an outwardly admirable (..) concept, but it is not a strategy for success over the long term, because it does not reach deep enough. <em>It works within the same system that caused the problem in the first place, merely slowing it down with moral proscriptions and punitive measures<strong>.<\/strong><\/em><strong> It presents little more than an illusion of change<\/strong>. <strong>Relying on eco-efficiency to save the environment will in fact achieve the opposite; it will let industry finish off everything, quietly, persistently, and completely.<\/strong><strong>\u00a0<\/strong><\/p>\n<p style=\"padding-left: 40px;\"><strong>What about an entirely different model? What would it mean to be 100 percent good? <\/strong>\u00a0The cradle to cradle production model mimicks nature as the very concept of waste is eliminated by design;<\/p>\n<p style=\"padding-left: 40px;\">\u201c<strong><u>Materials are designed from the outset so that, after their useful lives, they will provide nourishment for something new.\u201d<\/u><\/strong> Either in the form of \u2018biological\u2019 or \u2018technical nutrients\u2019:<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>\u2018<strong>Biological nutrients<\/strong>\u2019 are those that will \u2018easily re-enter the water or soil without depositing synthetic materials and toxins.\u2019<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"text-align: right;\">\u2018<strong>Technical nutrients<\/strong>\u2019 will \u2018continually circulate as pure and valuable materials within closed-loop industrial cycles, rather than being \u2018recycled\u2019 \u2013really, downcycled \u2013into low-grade materials and uses.\u2019<strong>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0<span style=\"font-size: 14pt;\"> \u00a0 \u00a0 <\/span><\/strong><span style=\"font-size: 14pt;\"><strong>\u201c<\/strong><\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p style=\"text-align: right;\"><span style=\"font-size: 8pt;\">[William McDonough &amp; Michael Braungart (2002: 27,45,51,61-62,67 and back-cover): <em>Cradle to\u00a0 cradle.\u00a0 <\/em><em>Remaking the Way We Make Things<\/em>.<br \/>\n[Emphasise, bullets and text in brackets added] (Related website: <span style=\"text-decoration: underline;\"><strong><a href=\"https:\/\/mbdc.com\/\">https:\/\/mbdc.com\/<\/a><\/strong><\/span><u>)<\/u><\/span><\/p>\n<p>Next, see McDonough\u2019s 2 min video: <span style=\"text-decoration: underline;\"><strong><a href=\"https:\/\/www.youtube.com\/watch?v=7fWQhJVjlZs\"><em>William McDonough at 2018 Copenhagen Fashion Summit<\/em><\/a>.<\/strong><\/span><\/p>\n<p><em>References:<\/em> \u00abBeing less bad is not being good, its being bad by definition, but less so. Less is a mathematical relationship, bad is a human value.<strong>.So the question becomes what is the right thing to do?\u00bb <\/strong>The answer was indicated already by William McDonough and Michael Braungart in 2002:<\/p>\n<p style=\"padding-left: 40px;\">\u201c..triple bottom line accounting tends to focus on economic concerns, with ecological or social benefits sometimes considered as an afterthought..<strong>The concept of the triple <u>top<\/u> line moves accountability to the beginning of the design process, assigning value to a multiplicity of economic, ecological and social questions that enhance product value.<\/strong><\/p>\n<p style=\"padding-left: 40px;\"><strong>\u00a0<\/strong>In our work with corporate clients\u2026 we have found that a visual tool, a fractal triangle, helps us apply triple top line thinking throughout the design process.<\/p>\n<p style=\"padding-left: 40px;\">Typically, meeting the triple <u>bottom <\/u>line is seen as a balancing act, a series of compromises between competing interests played out in product and process design<em>. The key insights offered by the fractal triangle turn this notion on its head: Intelligent design, rather than balancing economy, ecology and equity can employ their dynamic interplay to generate value.<\/em>\u201d [see figure]<\/p>\n<p style=\"padding-left: 40px;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-685 aligncenter\" src=\"https:\/\/coopreneur.no\/wp-content\/uploads\/2023\/09\/Triple-Top-Line.png\" alt=\"\" width=\"189\" height=\"164\" \/><\/p>\n<div id=\"52AD2192_191A_4A25_6BDF_CC50FCFD217A\">\n<p style=\"text-align: right;\"><span style=\"font-size: 8pt;\">William McDonough and Michael Braungart (2002): <span style=\"text-decoration: underline;\"><strong><a href=\"http:\/\/www.c2c-centre.com\/sites\/default\/files\/Braungart%20%26%20McDonough%20-%20Design%20for%20the%20Triple%20Top%20Line.pdf\"><em>Design for the Triple Top Line: New Tools for Sustainable Commerce<\/em><\/a><\/strong><\/span> [emphasise and text in brackets added]<\/span><\/p>\n<p>This was followed up in 2016 in Michael Braungart\u2019s <span style=\"text-decoration: underline;\"><strong><a href=\"https:\/\/www.youtube.com\/watch?v=_EREVr29wKk\"><em>How to celebrate a positive footprint<\/em><\/a><em>\u2019 <\/em><\/strong><\/span>[<a href=\"https:\/\/www.youtube.com\/watch?v=_EREVr29wKk\">17<\/a><u> min, but well worth watching<\/u>].<\/p>\n<\/div>\n<div id=\"52AD2192_191A_4A25_6BDF_CC50FCFD217A\"><\/div>\n<div id=\"52AD2192_191A_4A25_6BDF_CC50FCFD217A\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Key terms explaining the failure of the conventional circular economy (the &#8216;mainstream&#8217; approach) &nbsp; The Industrial Circular Economy Definitions abound. Here I like to quote from Wijkman and Sk\u00e5nberg\u2019s (2016) reference to an early definition by the Ellen MacArthur Foundation [reference to the biological and agricultural part of what I have termed \u2019a real circular [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-645","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mainstream Limitations - Coopreneur<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/coopreneur.no\/index.php\/en\/limitations-of-conventional-approach\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mainstream Limitations - Coopreneur\" \/>\n<meta property=\"og:description\" content=\"Key terms explaining the failure of the conventional circular economy (the &#8216;mainstream&#8217; approach) &nbsp; The Industrial Circular Economy Definitions abound. 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Here I like to quote from Wijkman and Sk\u00e5nberg\u2019s (2016) reference to an early definition by the Ellen MacArthur Foundation [reference to the biological and agricultural part of what I have termed \u2019a real circular [&hellip;]","og_url":"https:\/\/coopreneur.no\/index.php\/en\/limitations-of-conventional-approach\/","og_site_name":"Coopreneur","article_modified_time":"2024-11-09T21:30:50+00:00","og_image":[{"url":"https:\/\/coopreneur.no\/wp-content\/uploads\/2023\/09\/Triple-Top-Line.png","type":"","width":"","height":""}],"twitter_card":"summary_large_image","twitter_misc":{"Estimated reading time":"15 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/coopreneur.no\/index.php\/en\/limitations-of-conventional-approach\/","url":"https:\/\/coopreneur.no\/index.php\/en\/limitations-of-conventional-approach\/","name":"Mainstream Limitations - Coopreneur","isPartOf":{"@id":"https:\/\/coopreneur.no\/#website"},"primaryImageOfPage":{"@id":"https:\/\/coopreneur.no\/index.php\/en\/limitations-of-conventional-approach\/#primaryimage"},"image":{"@id":"https:\/\/coopreneur.no\/index.php\/en\/limitations-of-conventional-approach\/#primaryimage"},"thumbnailUrl":"https:\/\/coopreneur.no\/wp-content\/uploads\/2023\/09\/Triple-Top-Line.png","datePublished":"2023-09-16T11:42:47+00:00","dateModified":"2024-11-09T21:30:50+00:00","breadcrumb":{"@id":"https:\/\/coopreneur.no\/index.php\/en\/limitations-of-conventional-approach\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/coopreneur.no\/index.php\/en\/limitations-of-conventional-approach\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/coopreneur.no\/index.php\/en\/limitations-of-conventional-approach\/#primaryimage","url":"","contentUrl":""},{"@type":"BreadcrumbList","@id":"https:\/\/coopreneur.no\/index.php\/en\/limitations-of-conventional-approach\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/coopreneur.no\/"},{"@type":"ListItem","position":2,"name":"Mainstream Limitations"}]},{"@type":"WebSite","@id":"https:\/\/coopreneur.no\/#website","url":"https:\/\/coopreneur.no\/","name":"Coopreneur","description":"Cooperative Social Entrepreneurship","publisher":{"@id":"https:\/\/coopreneur.no\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/coopreneur.no\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/coopreneur.no\/#organization","name":"Coopreneur","url":"https:\/\/coopreneur.no\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/coopreneur.no\/#\/schema\/logo\/image\/","url":"https:\/\/coopreneur.no\/wp-content\/uploads\/2023\/01\/cropped-ic_launcher2-playstore.png","contentUrl":"https:\/\/coopreneur.no\/wp-content\/uploads\/2023\/01\/cropped-ic_launcher2-playstore.png","width":512,"height":512,"caption":"Coopreneur"},"image":{"@id":"https:\/\/coopreneur.no\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/coopreneur.no\/index.php\/wp-json\/wp\/v2\/pages\/645","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/coopreneur.no\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/coopreneur.no\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/coopreneur.no\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/coopreneur.no\/index.php\/wp-json\/wp\/v2\/comments?post=645"}],"version-history":[{"count":1,"href":"https:\/\/coopreneur.no\/index.php\/wp-json\/wp\/v2\/pages\/645\/revisions"}],"predecessor-version":[{"id":2303,"href":"https:\/\/coopreneur.no\/index.php\/wp-json\/wp\/v2\/pages\/645\/revisions\/2303"}],"wp:attachment":[{"href":"https:\/\/coopreneur.no\/index.php\/wp-json\/wp\/v2\/media?parent=645"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}